Advertising, Marketing and Branding Policy
Advertising, Marketing, and Branding
Policy Number:
OPER_0002
Category:
Policy Statement:
Procedures:
ADVERTISING, PROMOTION, & MARKETING
Advertising placed on behalf of Garden City Community College shall be arranged by
or completed in consultation with the Marketing & Public Relations Department.All
work relative to the promotion of programs, marketing, special interest stories, pictures,
and recruitment material, except for athletics, should be coordinated through the
Marketing & Public Relations Department. The individual program, club, or group sponsors
and leaders are encouraged to utilize the college’s Canva Pro design account to create
their own flyers, posters, and social media posts. Please contact the Marketing and
Public Relations Department for login information. Other programs such as Microsoft
Publisher, LucidPress, AdobeSpark, etc., are also approved if design principles and
branding standards are used appropriately.
All design, marketing, event coverage (photo, video, promotion), social media, press
releases, and print requests should go through the Marketing & Public Relations department’s
work order system, which is located on the department’s webpage. https://www.gcccks.edu/about_gccc/marketing_and_pr/submit_a_request.aspx Items designed by outside departments will be proofed for accuracy, proper branding,
and clarity of message by the Marketing & Public Relations Department prior to printing
or posting on social media, BusterBiz, and/or on-campus digital screens. All branding,
grammar, spelling, or other errors must be corrected by the requestor prior to printing.More
complex design projects including, but not limited to: brochures, banners, viewbooks,
folders, videos, business cards, postcards (and other mailings), motion graphics,
and advertisements (printed and digital), will be created only by the Marketing &
Public Relations Department in consultation with the requesting department.Funding
for advertising, promotional, and recruiting materials are to be paid for in part
by requesting departments if funds are available. The Marketing & Public Relations
Department will assist with funding for advertising and promotional materials as needed
and if funds are available.The Broncbuster Bookstore has special permission to use
the GCCC logo and mascot to produce any promotional products for retail sale within
their store without approval from Marketing & Public Relations Department. The Bookstore
staff may request design assistance from Marketing & Public Relations Department when
needed.GC3 Media is not regulated by the GCCC Marketing and Public Relations Department.
ON-CAMPUS ADVERTISING POSTING - INTERNAL & EXTERNAL
All documents, posters, and flyers posted in campus buildings must be approved as
noted below.GCCC clubs, student organizations, and external entities - all materials
created by an internal club, group, or organization, as well as external organizations
or businesses, must be stamped by building secretaries.
GCCC internal department or program – as noted above, all materials created by an
internal department or program must be approved by the Marketing & Public Relations
Department prior to printing and posting. The Marketing & Public Relations Department
will affix a stamp upon the printing of the document.Materials should be delivered
to building secretaries or designated individuals to be posted on building bulletin
boards or other program or department bulletin boards. MATERIALS MAY NOT BE POSTED
ON ANY WINDOWS OR DOORS and will be removed by the date specified by the affixed stamp
by building secretaries or custodial representatives.
BRANDING & USE OF COLLEGE LOGO & MASCOT
The official emblem or logo of GCCC is the power G with the wordmark. The official mascot is the cowboy-on-horse Broncbuster. The official colors are Broncbuster Gold and Broncbuster Brown (codes can be found in the official branding guide). Official college fonts are also suggested in the branding guide. https://www.gcccks.edu/about_gccc/marketing_and_pr/branding_guide.aspx Use of the GCCC logo and the Broncbuster image for commercial or non-profit purposes requires approval by Marketing & Public Relations Department and must reflect positively on the College.GCCC reserves the right to require compensation for commercial use of either image or to deny use if deemed appropriate.Department logos will only be created by the Marketing & Public Relations Department